
Creating Self-Awareness:
What You Don't Know Will Hurt You

Topic Highlights:
▪ Ignorance Is Not Bliss
▪ What Are We Missing?
▪ To Dodge Is Human, to Embrace Sublime
▪ Three Self-Discovery
Obstacles
▪ Recognizing vs. Noticing Our Automatic
Activities
▪ It Never Pays When You Fail To Discover Your Hidden
Ways
▪ Moving "The Box"
▪ Pay Self-Discovery
Discomfort Now or Pay Failure Pain Later
▪ Crossing the Self-Awareness
Chasm
▪ The Supreme Act of Leadership
Probably the greatest barrier to achieving peak
performance,
and the biggest cause of blindsided career derailment,
comes from leaders lacking the courage to
discover
the profile of their automatic behaviors
and thought patterns.
Ignorance Is
Not Bliss
Lack of Self-Awareness Causes Blindsided Derailments
We develop thinking-self abilities and match existing auto-self characteristics to the
needs of a job. Often, our automatic activities fortuitously assist our success needs without any involvement from
our thinking-self. For example, if someone enjoys interacting with other people, he may become a successful
salesperson without planning all the needed moves. If someone else enjoys working independently on tough technical
problems, she may be able to create fantastic new designs without having to force herself to spend long solitary
hours working on tedious activities because she enjoys the details. However, when such successful people attempt a
different assignment, comfort priorities may no longer align with success needs. A salesperson may not succeed in a
marketing position because he keeps spending too much time socializing, where he derives his pleasure. An
introverted engineer may not succeed in a larger project that requires frequent cooperation with others because of
her aversion to spending time in personal interactions and negotiations. And, put either of these people into a
management position and their comfort priorities may not align with the leadership needs of this new role even
though they receive significant training.
Despite our best attempts to select a profession that matches job
needs to our comfort priorities, some aspects of the job will inevitably create demands that pull us in a direction
contrary to our comfort priorities. Lack of self-awareness exposes us to blindsided derailment as the business
environment changes, the company evolves, and job requirements increase with career
progression.
What Are We Missing?
We
need to establish penetrating self-awareness to achieve needed performance improvements.
In Executive Development: Finding and Growing Champions of
Change (In Discontinuous
Change: Leading Organizational Transformation, David A. Nadler, et
al), Ketterer and Chayes discuss this need for leading culture change. “Increased self-awareness … is especially
critical for senior managers … The more insight managers gain about themselves, the better able they are to act
consistently with their intentions.” But, what exactly is it that we are unaware of that blocks our
improvements?
The Center for
Creative Leadership's Handbook of Leadership
Development asserts, "The most effective leaders are self-aware,
while a lack of self-awareness is strongly related to derailment." It goes on to state, "Our research and
experience, as well as the research done by others, show that self-awareness is a key attribute of effective
leaders." We are already aware of what we say and actions we deliberately perform. What is
missing?
We have now laid a foundation that enables us to add teeth to these
assertions about the need for empowering self-awareness. We need not concern ourselves about our awareness of our
thinking-self's activities. We unavoidably recognize our thoughts and our explicit knowledge. Our strategies,
plans, and task lists inherently require focused awareness. When leadership researchers argue for increasing
self-awareness as a forerunner to improving performance, they really mean awareness of our auto-self's automatic
behaviors, thought patterns, and leadership skills.
If we don't
achieve a realistic understanding of our auto-self characteristics, we forfeit the opportunity to recognize when
our uncontrollable activities no longer match the needs of our organization and our position in it, and
deteriorating results often follow.
To Dodge is Human, to Embrace
Sublime
We now understand that improving the auto-self provides
the greatest leverage for sustaining success because our automatic activities have eluded deep understanding
and therefore systematic improvement. We identified the properties of the auto-self, explained why self-help
works so poorly, argued that using external help provides the best way to improve automatic activities, and
described some effective techniques to use in transforming the auto-self. However, the greatest barrier to
sustaining success comes from a reflexive resistance to discovering the details of one's own auto-self
characteristics as a prelude to launching an auto-self improvement activity.
Because we each have a self-image that we involuntarily
struggle to maintain, we can delude ourselves. While some people harbor a self-image that underestimates
their actual value, many successful businesspeople enjoy an oversized self-image. Either way, people often
have inaccurate self-concepts, which interfere with their ability to maximize their effectiveness and
satisfaction in business and in life. Most people prefer self-deception to self-discovery because they cannot
overcome the discomfort of discovering possible deficiencies in their auto-self. The thought of plumbing the
murky depths of their embedded self-image terrifies most people. I have witnessed powerful personalities
cower at the prospect of meeting their auto-self. The Comfort Imperative prevails at a debilitating
cost.

Past successes
can construct a grandiose self-image |
Mirror, mirror on the wall... People maintain a
self-image that resides at least partly in auto-contexts. Sometimes auto-self images of one's abilities and value
do not align with the realities observed by others or demonstrated by actual performance. When self-images
underrate actual or potential performance, people tend to underachieve. They fail to take needed actions because
they lack self-confidence. For high-level managers, the opposite often prevails. Past successes have constructed a
grandiose self-image that may mask severe flaws. This hides the reality that successes may have
come in spite of, rather
than because of, some
personal characteristics. Either way, people often have inaccurate self-concepts, which interfere with their
ability to maximize their effectiveness and satisfaction in business and in life. Most people prefer self-deception
to self-discovery because they cannot overcome the discomfort of discovering possible deficiencies in their
auto-self. The thought of plumbing the murky depths of their embedded self-image terrifies most people. I have
witnessed powerful personalities cower at the prospect of meeting their auto-self. The Comfort Imperative prevails
at a debilitating cost. The inability to embrace self-discovery deprives people of the opportunity to recognize
their shortcomings mixed among their excellent characteristics, which often leads to blindsided career derailment.
In common with other auto-contexts, our self-image resists change through avoidance and denial. Unfortunately, this
often creates a blockage to traversing the first step of auto-self improvements.
Blockage to
self-discovery is part of human nature driven by the Comfort Imperative. We can't eliminate the discomfort
associated with discovering and changing undesired automatic characteristics, but we can employ techniques to
counteract our natural resistance to self-discovery in order to enhance our chances of success.
Three Self-Discovery Obstacles
The auto-self discovery process consists of three
stages:
|
Discovery
stage
|
Action on
auto-characteristics
|
Evasion
mechanism
|
|
1
|
Receive feedback
|
Avoidance
|
|
2
|
Accept received
feedback
|
Denial
|
|
3
|
Commit to
transform
|
Rationalization
|
Auto-self characteristics, or auto-characteristics, are
the attributes or details of an individual's auto-behaviors, auto-contexts, auto-skills, and auto-expertise. Once
people receive details of their auto-characteristics, accept this feedback, and commit to improving undesirable or
inadequate auto-characteristics, they have traversed the biggest obstacles to performance improvement. After that,
methodical processes can guide them to transform their auto-characteristics to improve
performance.
To shorten this
material, we only discuss Stage 1 (openly receiving feedback) here.
Recognizing vs. Noticing Our
Automatic Activities
Armed with new insights about the auto-self, we now can identify two distinct forms of
self-awareness that open the path for deep self-improvement. We have focused on how to overcome debilitating
obstacles to discovering the profile of an individual's personal set of auto-self characteristics. We call
this static self-awareness because we recognize that we have our own distinct set of stable or static auto-self characteristics such as
compulsively micromanaging or habitually failing to give adequate performance reviews. This makes it possible to
reflect upon and initiate corrective actions on one's own automatic activities. As touched upon in the section on
transformation techniques, we also must learn to notice auto-self characteristics dynamically while
we enact them. This dynamic
self-awareness creates the possibility to substitute desired
behaviors or contexts for ones that interfere with intended performance.
Self-Awareness for Launching and
Enacting Auto-Self Change
|
Recognizing we do
it
|
Noticing while enacting
it
|
|
Thinking-self
|
We know what we
know
|
We notice our explicit
thoughts
and intentional actions
|
|
Auto-self
|
Static self-awareness
(of an auto-self characteristic)
|
Dynamic self-awareness
(of an auto-self activity)
|
Gordon led a 1000-person business unit for an international business operation I headed. His
exceptional talent enabled him to deliver solid results. However, I received feedback from my HR VP that Gordon
bullied and intimidated people in his organization. When I investigated further, others in Gordon's organization
confirmed that he indeed intimidated many people. Gordon produced excellent results, but he needed to change some
aspects of how he achieved them to develop his team and enhance long-term success. When I presented this feedback
to Gordon, he grimaced. He denied he intimidated people even though I had contrary evidence from multiple sources.
Some people intimidate deliberately because it gives them a sense of power, because it helps them overcome feelings
of insecurity, because they naïvely believe it is the best way to get desired actions from others, or because they
lack interpersonal skills to motivate. I knew Gordon well enough to believe he did not intend to intimidate.
However, he claimed more; he asserted he did not intimidate. Besides working independently of our intentions
(Property #1), the auto-self normally operates outside our awareness (Property #2). These two properties of the
auto-self caused Gordon's denial. He did not intend to intimidate, and he did not notice when he did it. Therefore,
he mistakenly believed he did not do it.
It Never Pays
When You Fail To Discover Your Hidden Ways

Avoidance is the main evasion mechanism used in
self-discovery Stage 1. Some people passively avoid discovering their auto-self
characteristics as Gordon did. Other people actively avoid receiving information about
their auto-self. They try to fool themselves and others by masquerading their "excuses" for not participating
in an organized feedback process as "reasons." I have heard many such excuses, and I bet you have also. "It's
a good idea, but this is not the right time – I am too busy." "The
process is too expensive." "I want to do it, but it's too disruptive right now. Let's do it next year." They
delay, hoping the initiative will atrophy, which it often does. If you want to observe self-confident leaders
who normally soar like majestic eagles act like terrified mice scurrying for a place to hide, ask your
leaders to participate in a self-discovery process. To lead effectively, leaders must root their
self-confidence in realistic self-awareness in order to guarantee their auto-self characteristics align with
success needs.
If we inventory
someone's auto-characteristics, we can create a profile of those skills and behaviors the person displays
automatically and the hidden assumptions that frame the person's thoughts.
The two most common
mechanisms to reveal auto-self characteristics within organizations are multi-rater leadership surveys (such as a
360° survey using boss, peers, and subordinates to rate a person) and performance reviews. Multi-rater surveys,
including computer-based instruments and interviews, can produce valuable profiles of auto-self characteristics.
Although many people avoid leadership surveys out of fear others might discover their weaknesses, normally only an
individual’s boss and the senior HR person see the results, and they already recognize the person's strengths and
weaknesses. They want the leader to participate in the survey to pinpoint the underlying auto-characteristics
linked to the observable weaknesses in order to maximize benefits of any intervention. The sad irony is people who
avoid 360° surveys hide the information primarily from themselves. After all, the people they try to hide the
information from are the ones providing it to them. We don't notice our own uncontrollable activities, but those
around us see them and often experience them painfully.
Most performance
reviews fail to provide adequate auto-self feedback. Few companies train leaders to identify behavior patterns that
would indicate auto-self characteristics, and the discomfort created by giving candid feedback blocks many managers
from communicating the insights they do have. Informal one-on-one feedback, such as I gave to Gordon, helps in the
work environment as well as outside of work while aiding a friend, family member, or colleague. Other techniques
for helping people discover troublesome auto-characteristics include asking them to recall what they did when they
had to say they were sorry and to remember failed New Year's resolutions.
We expect
executives to be bold and strong. We expect leaders to have the courage to step into difficult situations and take
charge. Effective leaders normally act like powerful oaks that produce awe in their presence. However, when faced
with the opportunity for self-discovery, many "leaders" appear more like weeping willows. We experience discomfort
when we come face-to-face with the characteristics of our auto-self. We all have deficiencies in our involuntary
activities. Courageous leaders work through their internal reality wars and take action to overcome their
deficiencies and leverage their strengths. For reasons peculiar to human nature,
the anticipation of discovering details of one's auto-self creates such discomfort that it blocks many
people from willingly participating in a leadership performance survey. If you are a leader or an HR
professional responsible for performance improvements, the most important developmental act you can take is
to guide those who you are responsible for developing to overcome their self-discovery phobia. You will need
to become adept at inducing feelings to guide leaders through their discomfort when confronted with the
perceived perils of self-discovery. Use counteracting techniques to get them past their fear. By the way, one
good approach is to walk the talk and take the lead on self-discovery yourself. Courage does not occur in the
absence of fear. Courage means recognizing fear and refusing to let it control one's actions. Be a mighty
oak; don't be a weeping willow.
Moving "The
Box"
Paradigm-breaking
innovation requires that we think
outside "the box." The seminal work on this topic appeared in
the 1962 book, The Structure of Scientific
Revolutions, by Thomas Kuhn that popularized the terms "paradigm"
and "paradigm shift." In our terminology, it means conceiving a topic that is outside a current auto-context.
That is, it challenges what appears to be the way things really are. Dramatic examples include Copernicus'
16th century challenge to the assumed geocentric (earth centered) universe, Charles Lyle's early 19th summary
of the work many had done to undermine the assumed young age of the earth, and Darwin's mid-19th century identification of the
processes of evolution.
The human mind struggles to accommodate contextual changes no matter how dysfunctional the current
auto-context has become. |
The need to "think outside the
box" in business occurs when the business environment changes so dramatically that continued success requires that
someone challenges the basic "rules of the game," which are embedded in the hidden assumptions and beliefs about
the way things "really are." Organizations nearly always have internal people who
will challenge the status quo and point to radical new directions. Therefore, most organizations do not fail for
lack of somebody's ability to think outside "the box." Changing
our hidden business-related assumptions and beliefs, including culture change, attitude adjustment, and self-image
alignment, requires that we move "the box." That is, we must
periodically reconstruct an auto-context to sustain success. Moving the business-model "box" is particularly
difficult because the "box" resides in shared auto-contexts, which we refer to as a company's business culture. It
appears to employees that the existing rules of the game are "true," and since nearly everybody agrees with this
belief, it seems to them it must be correct. So the difficulty when an
organization must meet the reality of a radically changed environment is not to find somebody who can
think outside the existing business paradigm. The challenges are to
recognize the critical need to change the culture, to
select among the "radical" new-direction proposals, and to
reconstruct the shared auto-contexts of enough people to
establish a critical mass to change the culture. The human mind
struggles to accommodate contextual changes no matter how dysfunctional the current auto-context has become.
Recontextualizing fundamental business-related beliefs (the business culture) when the environment dictates
the need plays such a crucial role in organizational success that we develop it further on the web
page, The Pinnacle of Success.
When it
comes to our self-image, we have a private "box." Although it lacks the support of a shared auto-context, our
self-image creates passionate resistance to change because it resides in auto-contexts that form a fundamental
belief about who we are – our self-identity. When we receive information about ourselves that contradicts our
self-image, it creates an immediate internal reality war that the Comfort Imperative dictates we must resolve
quickly by rejecting the troublesome inputs or traversing the uncomfortable process of aligning our self-image with
the new inputs. Most people initially challenge their feedback. However, receiving concurring inputs from multiple
sources in different relationships with the recipient makes it difficult to continue the denial. The internal
reality war between an ingrained self-image and widespread contrary feedback creates such discomfort that many
people have immediately declared to me that they were going to leave the company. Their argument goes as follows,
"If that's what they think of me, I don't want to work here anymore." I counteract their flight response to
alleviate their internal reality war by pointing out that with so many people identifying the same undesired
auto-behavior, they will take it with them to the next job. As the old adage states, "Where you go, there you are."
I also focus them on the positive attributes the raters identified, which creates a counteracting positive
feeling.
Changing our self-image
creates traumatic discomfort because it requires reconstructing a personal auto-context. This auto-context may not
be specific. After many successes, most people feel that they do most things well. That feeling often gives the
self-confidence to achieve even more. When people find out about their personality flaws, it shakes their
self-confidence. Fortunately, we can transform almost all auto-self deficiencies through coaching sufficiently to
remove them as an obstacle to greater success. However, people need to reset their self-image before they will be
able to launch an effort to make transformational improvements.
Pay
Self-Discovery Discomfort Now or Pay Failure Pain Later
Part of
our success agenda is to be comfortable. However, if we allow “comfort-now” (the Comfort Imperative) to dominate
us, we fail in the long run, which causes greater discomfort later. You may recall the old television commercial
with a man talking about preventive car maintenance who said, “You can pay me now or pay me later.” Similarly, we
can accept short-term self-discovery
discomfort now to enhance long-term success or experience
lasting failure pain later. We need to embrace feedback on the status of our personal auto-self
characteristics so we can construct a self-image that reflects where we really stand. Of course, trying to
talk people into an action that violates their comfort priorities just creates an unfair fight. We must use
more-powerful techniques. In particular, we must counteract the discomfort inherent in
self-discovery.
Crossing the Self-Awareness Chasm

How do we entice people
to try to improve their auto-self? The key to helping other people achieve peak performance is to get them
to cross the chasm of
discovering characteristics of their auto-self they don't want to, but need to, recognize. Most people do
not want to discover
their auto-characteristics because they fear the feedback may shake their self-image, embarrass them, or expose
their weaknesses to others. However, they need to know about their auto-self so they
can leverage their automatically executed positive skills and behaviors and overcome their auto-self
deficiencies to achieve greater success
Terri, the CFO of an East
Coast venture-capital-backed technology company, expressed her trepidation as follows, "I knew from the business
literature that the path to career-altering change starts with crossing the chasm into self-discovery. However, as
I pondered engaging in a leadership performance survey, fear almost overwhelmed me." She described her internal
struggle, "I felt like I was hovering at the rim of an abyss. I believed exciting new opportunities awaited me if I
could just make the leap, but an eerie fog blocked my visibility to the other side. I wavered at the brink. If I
make the leap into the unknown, what will it be like when I land? Will the risk be worth it? Would I be able to
make the changes to take advantage of the opportunities on the other side of the chasm?"
Crossing the
self-awareness chasm requires a singular act of courage that often reveals a person's true character. It requires
people to overcome their fears and suddenly "take the plunge" or "make the leap" into the frightening unknown.
Terri described her growing consternation as she grappled with her decision to discover the characteristics of her
auto-self. "My anxiety escalated as I struggled with my choice between complacency and cowardice on one hand and
courage to face my fear of possible embarrassment and the unknown on the other." Terri vaulted the abyss, and it
changed her life. Here is how she later reported her experience. "I delight that I summoned the courage to discover
my automatic behaviors. I received some feedback on my leadership survey that shook me – I experienced internal
reality wars firsthand. I felt an almost overwhelming need to escape the emotional turmoil that some of the
feedback caused me. I initially could not bring myself to believe that I was as aggressive, intimidating, and
overbearing as the feedback indicated. I wanted to relieve my distress by rejecting the inputs I just received.
However, I knew that would ruin my chance to grow, and I realized that so many people identified these
characteristics that I must display them. I recognized the difficulty in changing these automatic activities, but
the immediate task was to resolve my traumatic reality war and accept that I displayed these dysfunctional
behaviors. I felt some relief when I realized that I did not intend to display these uncontrollable behaviors, so
they do not make me a deliberate ogre. As I progressed through the agonizing experience of accepting aspects of my
behavior that I did not want to admit or deal with, my internal turmoil began to subside, and I steeled myself to
become the 'me' I wanted to be. Or, probably more accurately, I wanted to become the 'me' I thought I
was."
In common with leadership
surveys of other successful people, Terri also received positive feedback. She explained this positive experience
as follows, "I discovered strengths that I have had not fully appreciated. The new understanding of my ability to
see patterns in numbers that most other people do not see enabled me to leverage this capacity even more. It also
improved my patience with others who do not have this expertise. I choose to resolve my self-image reality war by
entering coaching rather than by denying the feedback that contradicted part of my self-image. The performance
feedback provided a framework that enabled me to overcome some serious limitations, including counterproductive
intimidation and aggressive behavior, through coaching. I also became more patient with others who did not see what
appeared to me as obvious problems in financial statements. I 'recontextualized' their behavior from being ignorant
or lazy to not having the expertise that allowed them to see the patterns." Terri trembled at the edge of the
self-discovery precipice; she took the leap, and it led to career-enhancing improvements. She went on to become the
successful CFO of a large, high-profile consumer products company.
The Supreme
Act of Leadership
People helping people improve their auto-self should expect initial indignation and denial when
they provide feedback about unflattering manifestations of their auto-self.
Those responsible to improve the performance of others have a duty to guide them
through
self-discovery. |
People charged with developing
people, including most HR professionals and all managers, need courage to entice those they help into auto-self
discovery. Fortunately, once people discover any potentially crippling auto-self characteristics, they normally
participate in a transformation program and end with their auto-self characteristics aligned with their success
needs. The most courageous act of leadership lies in enticing people to encounter and accept their auto-self
characteristics so they may realistically decide how to approach conscious management of their own development and
success.
A comprehensive
leadership performance survey greatly enhances coaching, but many people need some coaching to step up to the
survey. It disheartens to see otherwise powerful executives lack the courage for self-discovery. Before a
professional coach enters the scene, individuals who develop people within organizations often must coach those
they help through the auto-self discovery process. To counteract ingrained resistance to self-discovery, we must
fight fire with fire. We must create feelings to counteract the crippling effects of the Comfort Imperative. You
can employ virtual consequences to leverage the exhilaration of personal growth and fear of blindsided failure to
counteract fear of the unknown and discomfort of auto-self discovery and change. When working as a trusted helper
on this topic, you need to guide somebody through a situational blockage to action, which is much
easier than permanently transforming an ingrained behavior. The saddest situation for a coach is when someone
finally realizes they have issues to address, and the train has left the station. That is, although they improve
significantly, they cannot demonstrate progress fast enough to overcome the deteriorating attitudes towards them,
so their management or their board gives up on them and replaces them. Help your leaders discover and address their
auto-self deficiencies before it's too late.
That people do not
intend to act inappropriately does not lessen the impact on their own performance or on the performance of those
around them when they do so. Remaining ignorant of one's auto-characteristics avoids modest discomfort now, but it
often leads to great pain later, including career derailment and company failure (as well has difficulties in other
aspects of life). We need to embrace feedback on the status of our personal auto-self characteristics so we can
deal with how the world experiences us, develop a realistic self-concept, and consciously develop
auto-characteristics that align with our goals and values. People reach the pivot point in performance improvement
when they discover their auto-characteristics and resolve to transform some of them for improved
performance.
Finally, these
principles apply to all parties involved in transformations, including the helpers as well as those they help.
People who help people must burst through their own discomfort associated with the resistance and often hostility
they face when helping others cross the chasm to self-discovery. Thus, individuals who develop others and who wish
to use the powerful tools developed in these pages must engage in a rigorous process to discover their own
auto-selves to maximize their ability to help others uncover their auto-characteristics. People who have the
responsibility to improve the performance of others have a duty to guide them through self-discovery.
Unfortunately, too many managers, leadership development specialists, trainers, and organization development
experts fail to achieve this supreme act of leadership.
The two biggest obstacles
to aligning behaviors with success needs are failing to receive and accept valid feedback on auto-self
characteristics and falling into the seduction trap after accepting feedback and launching an effort to change. The
seduction trap comes from
getting psyched up to make a change, encountering the unfair fight, and failing to verify results. People get
seduced into thinking they are really changing, but they are not, as often occurs when one is inspired by a
self-help program. People who must develop other people can overcome these obstacles by requiring organized
performance feedback and providing sufficient help to assure the desired changes occur.
The next
step is to examine the roadmap to improved
performance.
  
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