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"Coaching is the single most important part of expanding others' capabilities"
Execution, p. 74



Herk Maldonado, MBA:

Before joining Complete Leadership, Herk Maldonado built a long, varied and impressive career in the health benefits industry.  Most of his career was associated with BlueCross and BlueShield companies in executive positions with increasing responsibilities.  Herk has also been an independent consultant in this field working with both health plans and healthcare providers.

Herk’s broad executive experience includes corporate-level strategic and operational planning, marketing and sales, managed care and pharmacy benefits program development, medical cost/utilization management, network development and management, market research-analysis and strategy, and human resources.  He has substantial experience in the fields of healthcare financing and delivery, and in the unique dynamics of healthcare economics and trends.

Herk is credited with developing/establishing numerous strategies, products and programs with health plans, health care providers and pharmacies.  These include HMOs, various health insurance products, managed care programs focused on health care quality and efficiency, a national prescription card benefits product, and numerous health care provider networks for health plans.  He has also spearheaded many successful efforts to improve performance worth hundreds of millions of dollars during his career.  His experience includes service with both not-for-profit and for-profit companies, and has strategy and people experience in corporate consolidation situations.

As Senior Vice President of Corporate Planning and Research for The Regence Group, Herk designed and led major corporate strategic and operational planning in a complex organizational environment.  The Regence Group served as a holding/management company for five BlueCross and BlueShield Plans that consolidated in the Pacific Northwest .  The planning process that Herk designed and managed was instrumental in developing a single company focus for the integration of these health plans. 

In his experience in a variety of corporate settings, Herk observed obstacles to effective executive performance and strategy execution that were not evident to the untrained eye.  Since being introduced to Complete Leadership, Herk now realizes that it was some of the individual executive’s Background Processes that were driving unintended behavior, or blocking intended action to achieve planned results.  Such unperceived Background Processes were also instrumental in failures to “Walk the Talk”.  In some instances it prevented executives from leading.

Herk received his Bachelor’s degree from Eastern Oregon State University and his MBA from the University of Phoenix .

© 2006 Complete Leadership, Inc.